About Us

A division of Industrial Alliance Insurance and Financial Services Inc., iA-SAL is Canada’s most comprehensive provider of aftermarket insurance and protection programs. We offer protection products for all vehicle types. Unlike other companies that provide standard insurance products, we offer tailored solutions to meet our customers’ individual needs.

Who We Are

It was the early 60’s when iA-SAL introduced a brand new concept:  an aftermarket accident and health insurance plan for Canadian auto dealerships. The response was overwhelming. Relationships formed. Trust developed. iA-SAL became industry leaders and business grew. 


iA-SAL has forged many industry partnerships throughout the years including Canadian Auto Dealers Association (CADA), RVDA of Canada, RV Care, and the Corporation des concessionnaires d’automobiles du Québec (CCAQ).

Industry Sponsorship

Just as our ties to the industry run deep, we take pride in our valued industry affiliations and endorsements from organizations like the RVDA of Canada.

Community Support

iA-SAL proudly supports many regional and national charities. We are part of an elite group of companies who donate at least 1% of our dollars to charitable organizations each year.

Dealer Excellence Awards

iA-SAL is the exclusive sponsor of the new CADA Laureate dealer recognition program.